Smart TV adoption and video content streaming are growing rapidly in the US – and it seems poised to continue that way.
According to a recent survey by video ad platform YuMe, more and more consumers are embracing connected TV viewing via Internet-enabled smart television sets. In fact, 8 percent of the survey respondents who did not already own a smart (connected) TV said that they were “very likely” to buy one in the next 6 months. This will push connected smart TV adoption to 20 percent of US homes in 2013, demonstrating that consumers are increasingly bullish on TV, Internet-related electronics, and home theater components and systems.
Said Mike Vorhaus, President of Magid Advisors at Frank N. Magid Associates (YuMe’s partner in the study): “Building on our significant existing insight into consumer behavior and preferences related to Connected TV and its environment, we’re seeing an unprecedented rate of adoption that’s providing us with the industry’s richest insights to date.”
Here are other key findings:
- Connected TV for video viewing use has jumped from 30 to 35 percent in the past year. Moreover, 47 percent of respondents said that they have connected to a TV to the Internet using an Internet-connected device (video game console, Blu-Ray player, Internet-enabled set-top) for the purpose of viewing online content.
- Interestingly enough, 32 percent use a video game console to connect to a TV and the Internet. 19 percent use a Blu-Ray disc player, while only 9 percent connect via Internet-connected set-tops.
- 34 percent of consumers expect to replace their primary TVs and purchase a new one in the next 12 months. Meanwhile, 37 percent expect to add another set to their home. This can only mean that the demand for video installations, home theater installation, and video content streaming (video-on-demand) will also be on the rise.
For more facts and figures, check out YuMe’s cool infographic below (via YuMe):
